As millennials take the forefront in today’s society, the real estate market is starting to see some changes. Many are deciding to trade the dynamism of cities for bigger spaces in the suburbs. After all, many of them can work remotely these days. Generally, they value practicality as well as long-term benefits. If you want to attract more millennials to your rental property, here are a few tips on how to do so.  

1. Ensure Online Accessibility

As a rental property owner, it’s important to keep in mind the newer generations’ relationship with technology. Most of them grew up surrounded by computers, cellphones, and the internet. Older millennials may have memories of the analog era, but they quickly adapted to the digital wave. They typically would rather research online listings before visiting in person. Therefore, the online accessibility of photos, videos, and information is a must.

2. Maximize Online Platforms

Not only should your listing be accessible online, but it is beneficial to have a digital platform for rental payments, maintenance requests, event schedules, and more. These online tools will make recurring tasks faster and easier. It will also help you keep a better record of everything and streamline the tasks that are harder to do in person. Many property management companies, such as Specialized Property Management Tampa, have easy-to-use websites that make communication and other tasks much easier.

3. Maintain Social Media Pages

Some renters will try to check out the social media pages of rental properties after seeing their listings. This is a good way for them to see both positive and negative feedback which will help them decide if your property is right for them and their lifestyle. Make sure that more enticing pictures and videos are available to view.

4. Provide High-speed Internet

More people are streaming movies and shows online instead of watching TV. They are often listening more to podcasts rather than radio stations. Many people are working from home at least some days of the week. It can be a huge selling point to millennials if you provide high-speed internet options. You might consider including Wi-Fi signal boosters for large homes.

5. Use Eco-friendly Materials

The millennial generation is a lot more environmentally conscious. Many of them might prefer homes that use eco-friendly materials. This means that the materials should be non-toxic, renewable, energy-efficient, and locally sourced whenever possible. Aside from helping in the fight against global warming and pollution, these materials will also create a healthier and more efficient home. 

6. Promote a Sustainable Lifestyle

In your property listing, you may want to mention how the rental home can enable a sustainable lifestyle. For example, it may be located close to public transportation, so a car won’t always be necessary. Mention things like, if the commute is bike-friendly, if there are regular farmers markets, or if there are nature parks in the vicinity.

7. Allow Pets

According to the National Pet Owners Survey, about 67% of households in the US currently have pets. Pets are often considered to be part of the family, and so are likely to influence their choice in a rental home. You might be able to get a step up over other housing options by allowing your tenants to own pets. Of course, make sure you clearly outline your rules and regulations regarding this privilege. Decide if you will charge a pet fee, limit the number of pets allowed in the home, or if you want to avoid specific breeds.

8. Mention Neighborhood Attractions

People in the millennial generation are currently in their mid-20s to early 40s. They are still fairly young with a relatively disposable income. Many might want to go out, dine, and explore, so it might be beneficial to mention the best places to visit in the neighborhood. You can do this on your rental listing, or provide them with a list of things to do in the area when they move in.

9. Highlight the Outdoor Space

Those who are working at home may find it refreshing to go outdoors every once in a while, for a change in scenery. The outdoor space of your rental property, if you have any, could be converted into mini gardens or welcoming dining areas. Suggesting these options might be a major selling point for those who appreciate a beautiful outdoor space.

Here at Specialized Property Management Tampa, we know what tenants look for in a rental property, millennial or otherwise. We can help you advertise your property in the most attractive way possible, and help you keep your vacancy rate to a minimum. For more information, or to get a quote, call us at 813-548-3045 or contact us online.